Graphics Reference
In-Depth Information
SubCommunication
Canada
Visual Logic
Structuring the Page
Intuitive Arrangement
Integrating Type and Image
Layout Systems
THIS POSTER ORGANIZES
typographic material loosely and organically, showing evidence of the
designer's attention to tension and contrast relationships in proximity, clustering, overlap, edge-
to-format spacing, and angular versus curvilinear logic.
Cally Keo
The Art Institute, Orange County, United States
Spontaneous Optical Composition
Far from being random, this compositional method can be described as purposeful intu-
itive placement of material based on its formal aspects: seeing the inherent visual rela-
tionships and contrasts within the material and making connections for the viewer based
on those relationships. Sometimes designers will use this method as a step in the pro-
