Graphics Reference
In-Depth Information
The shape of a space produces overall visual effects that will have a profound impact on the per-
ception of form interaction within it. A square format is neutral in emphasis—no side exerts any
more influence than any other. A vertical format is confrontational, creating an upward and a
downward thrust. A horizontal format produces a calmer, lateral movement that is relatively inert
compared to that of a vertical format.
The Shape of Space
Also called the “format,” the proportional dimensions of the space
where form is going to do its thing is something to think about. The size of the format
space, compared to the form within it, will change the perceived presence of the form.
A smaller form within a larger spatial format—which will have a relatively restrained
presence—will be perceived differently from a large form in the same format—which
will be perceived as confrontational. The perception of this difference in presence is, in-
trinsically, a message to be controlled. The shape of the format is also an important con-
sideration. A square format is neutral; because all its sides are of equal length, there's
no thrust or emphasis in any one direction, and a viewer will be able to concentrate on
