Graphics Reference
In-Depth Information
THESE PAGES , selected from several related brochures, use a relatively tight column structure as
a means of radically altering margin, image, and text proportions from page to page. The greater
number of columns means that simple blocks of content can shift around dramatically, but the
proportions of the negative spaces and content objects remain unified in feeling.
BBK Studio United States
Exploring Other Options: Nonstructural Design Approaches Grid structure in typo-
graphy and design has become part of the status quo of designing, but, as recent history
has shown, there are numerous ways to organize information and images. The decision
whether to use a grid always comes down to the nature of the content in a given project.
Sometimes that content has its own internal structure that a grid won't necessarily cla-
rify; sometimes the content needs to ignore structure altogether to create specific kinds
of emotional reactions in the intended audience; and sometimes a designer simply en-
visions a more complex intellectual involvement on the part of the audience as part of
their experience of the piece. Our ability to apprehend and digest information has be-
come more sophisticated over time as well; constant bombardment of information from
sources such as television, film, and interactive digital media has created a certain kind
of expectation for information to behave in particular ways. One has only to look at tele-
vision news broadcasting or reality-based programming, where several kinds of present-
ation—oral delivery, video, still images and icons, and moving typography—overlap or
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