Graphics Reference
In-Depth Information
EVERY ASPECT OF THIS branded literature system consistently reinforces a language of move-
ment and shape while maintaining contrast and flexibility: the angled die-cuts of brochure pages
and folder covers; the slanted alignment of text columns; the use of large-scale numerals and
titling in varnish; the selection of type styles; and the austere color palette of black, silver,
magenta, and orange.
344 Design United States
Visual Logic: How Everything Talks to Each Other Design solutions really come to-
gether when all the components are clearly interrelated. First off, a format's proportions
should begin to evoke appropriate feelings in the viewer—intimate, expansive, or con-
frontational—right from the moment they come in contact with the work. Content or-
ganization should respond to the format, as well as the requirements of the information
presented; the selection of images and type styles should support each other stylistic-
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