Graphics Reference
In-Depth Information
figured as a city skyline. Yet another possibility is to combine two or more seemingly
unrelated images to suggest another form with its own meaning, implying some narrat-
ive connection between ideas—showing a corn cob with wheels to suggest the idea of
plant-based auto fuel. A designer may also consider altering one image by having an-
other act upon it—chopping the first image up, mixing it into a texture, pushing it out
of the way, making it vibrate, and so on. There are as many ways to create metaphors
as there are ideas and images—in short, an endless array limited only by imagination.
While the literal content of images provides a baseline communication, a thoughtful
designer can use images to evoke higher-level concepts above and beyond what they
merely show. The result is a richer, more inventive, and more memorable and meaning-
ful experience for the audience.
THE TYPOGRAPHY
of this card is a metaphor for the client's area of practice.
Maris Bellack
United States
