Graphics Reference
In-Depth Information
Content and Concept
SEQUENCING RELATED IMAGES
from one spread to the next creates distinct narratives in each
set of two page spreads shown at left. In both sequences, the repetition of recognizable, re-
membered subject components—the cheerleader, the couch—creates narrative momentum: the
viewer recognizes a kind of cause and effect because the same object appears in each step of the
narrative. In the cheerleader sequence, the semantic or narrative gap is relatively small: the cheer-
leader is in flight and then is caught and is assumed safe. The gap in the couch sequence is more
extreme: we don't see the couch move from one location to the next, but it exists in a very differ-
ent state in the second spread. We assume that it has been moved and now is being put to use.
Loewy
United Kingdom
Narrative Interplay
A single photograph delivers a powerful punch of “semantic” con-
tent—conceptual, verbal, and emotional meaning that likely includes messages that are
not literally represented in its subject. Putting photographs together increases their se-
mantic power and creates narrative, or storytelling; the instant two images can be com-
pared, whether juxtaposed or arranged in sequence, a viewer will try to establish mean-
