Graphics Reference
In-Depth Information
OUR BRAINS ARE
hypersensitive to forms that create images of humanity. Note how little inform-
ation is needed for this image to clearly represent a human face.
TenDoTen
Japan
THE ABSTRACT FORMS
in this topic spread are grounded by the concrete quality of the letter-
forms, whose style begins to skew the reading of the abstraction toward an environment that
might be urban and gritty in character.
Andreas Ortag
Austria
Image Modes and Mediation
Regardless of an image's degree of literal representation or abstraction, a designer
might choose to represent an idea by using photographs, illustrations (drawings or
paintings), or a hybrid: manipulated photographs or drawn images in combination. How
a designer decides to involve image results from evaluating the content and its con-
ceptual functions. The images must provide informational clarity, but they must do so
in a way that resonates and delivers secondary and tertiary messages—associational
or branded messages—as well. The form of an image's representation is called its
“mode,” and this includes not only its degree of simplicity and abstraction but also
its medium. A designer must consider a number of things in choosing the right image
