Graphics Reference
In-Depth Information
BOTH SERIF AND SANS SERIF
faces used in this brochure spread have similar overall weight (des-
pite the stroke contrast in the serif face) and a similar body width. Note the slight squaring of the
curved forms that appears in both faces.
Voice
Australia
Structure, Detail, and Navigation
As noted previously, horizontal and vertical type alignments create channels of positive
and negative space that the designer can use to create hierarchic interrelation-
ships—helping readers locate, separate, or connect pieces of information ... or, more
simply, to “navigate” them. Aligning shallow columns of text horizontally across a
format, for example, will indicate that they share some verbal relationship and may in-
dicate a temporal sequence—a series of steps that builds in meaning. Creating a band of
space between one horizontal text alignment and another will keep the two sequences
clearly defined, but the fact of their similar horizontal structure may indicate that they
are interrelated—or perhaps they communicate two sequential processes for launching
a software program. Running text vertically in columns enhances the sense of continu-
ity between paragraphs. Grouping several vertical columns together, while introducing
