Graphics Reference
In-Depth Information
The text in these examples is powerfully altered by changing the typographic color of its internal
parts. In the first version, a strategy of overall size change affects the sense of the text's loudness,
creating a crescendo. In the second version, calling out specific parts through changes in weight,
posture, width, and spacing produces a rhythmic journey—slowing down, speeding up—for the
reader. In the third version, color changes are applied to distinguish linguistic and conceptual rela-
tionships among different parts of the text; the result is rhythmically dynamic and supports the in-
