Graphics Reference
In-Depth Information
Within a single family, variations on weight, width, and posture lend an extraordinary range of tex-
tural and rhythmic changes that might have an effect on communication. Note how the word—set
in members of the Univers family—changes in presence, cadence, and spatial location (foreground
or background) as width, weight, and posture are changed in each.
Structure and Optics
Issues Related to Style
Mechanics of Text
Texture and Space
Type as Information
How Color Changes Type
MIXING TOGETHER MANY typefaces in one logo, headline, or other composition is perfectly fine
as long as the typefaces chosen have a relationship in weight, width, texture, or contrast, as is the
case in this logotype.
Raidy Printing Group Lebanon
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