Graphics Reference
In-Depth Information
Chapter 3
Choosing and Using Type
Typography is what language looks like.
Ellen Lupton
Graphic designer and director of the MFA program in design at Maryland
State University
Structure and Optics
Issues Related to Style
Mechanics of Text
Texture and Space
Type as Information
How Color Changes Type
The typographer's one essential task is to interpret and com-
municate the text. Its tone, its tempo, its logical structure,
its physical size, all determine the possibilities of its typo-
graphic form.
The typographer is to the text as the theatrical director to the
script, or the musician to the score.
Robert Bringhurst
Typographer and poet; from his topic,
The Elements of Typographic Style, Version 3.1
Hartley & Marks Publishers, 2005
