Graphics Reference
In-Depth Information
The power of blue to calm and create a sense of protection or safety results from its short
wavelength; its association with the ocean and sky account for its perception as solid and depend-
able. Statistically, blue is the best-liked of all the colors.
Associated with the sun and warmth, yellow stimulates a sense of happiness. It appears to advance
spatially in relation to other colors and also helps to enliven surrounding colors. Yellow encour-
ages clear thinking and memory retention.
A brighter, greener yellow can cause anxiety; deeper yellows evoke wealth.
Violet is sometimes perceived as compromising—but also as mysterious and elusive. The value
and hue of violet greatly affect its communication: deep violets, approaching black, connote death;
pale, cooler violets, such as lavender, are dreamy and nostalgic; red-hued violets, such as fuchsia,
are dramatic and energetic; plum-like hues are magical.
With the shortest wavelength, green is the most relaxing color of the spectrum. Its association with
nature and vegetation makes it feel safe. The brighter the green, the more youthful and energetic.
Deeper greens suggest reliable economic growth. More neutral greens, such as olive, evoke earth-
iness. However, green, in the right context, can connote illness or decay.
A mixture of red and yellow, orange engenders feelings similar to that of its parent colors—vitality
and arousal (red) and warmth and friendliness (yellow). Orange appears outgoing and adventurous
but may be perceived as slightly irresponsible. Deeper orange induces salivation and a feeling of
luxury. Brighter orange connotes health, freshness, quality, and strength. As orange becomes more
