Graphics Reference
In-Depth Information
Comparing color options for type simultaneously helps determine which color may be
the most appropriate for a given communication.
DEEP OLIVES AND BROWNS
evoke a sense of history, especially in the context of photographs,
which were tinted brownish and sometimes olive in the early stages of photography.
Studio Blue
United States
THE ROOSTER
appears in a field of friendly, dynamic orange.
Apeloig Design
France
This vibrant color is among the most noticeable. Red stimulates the autonomic nervous system to
the highest degree, invoking the “fight or flight” adrenaline response, causing us to salivate with
hunger, or causing us to feel impulsive. Red evokes feelings of passion and arousal.
