Graphics Reference
In-Depth Information
A simple proportional system is shown here as the basis for different color-coding relationships.
The intervals within the composition remain the same throughout; the criteria for the coding system
changes from series to series while, within a single series, the color components alternate position
among the proportional intervals.
Limited Color Systems
While a great number of projects call for full-color—process,
or cmyk—imagery, choosing to use specific colored inks instead—called “spot” col-
or—offers exciting possibilities. Spot color need not be limited to small-run or low-
budget projects; a palette of even two thoughtfully-selected colors may communicate
just as powerfully and further unify materials. This approach is particularly useful for
branding, where the interrelation of inks can be used to clarify different publications
in a literature system while reinforcing the identity of the brand. When a designer is
working with only two or three ink colors, choosing colors with dynamic chromatic in-
teraction is of greatest concern. Printing a job with two complements as counterparts,
for example, is an intuitive first possibility. Their complementary nature need not be
