Graphics Reference
In-Depth Information
THIS SERIES DISTINGUISHES products with a hue change but maintains a similar saturation
among the colors.
AdamsMorioka United States
Color Proportioning Establishing some flexibility in a system is always important. For
one thing, the components in a system—such as a family of brochures—might change
over time, or new ones might be added to the system that weren't accounted for during
initial planning. Furthermore, the various parts of the system need to be distinguish-
able from each other while maintaining a clear family appearance; in this way, the color
coding not only helps a viewer separate the components from each other quickly, but
also continues to enhance the unity of the system. One possibility to investigate is to
develop a family of a few colors, along with several formal elements, and swap the col-
ors among those elements. The colors could all be the same hue but occur in differing
values and intensities; or, there could be a selection of intense hues that are split com-
plements of each other. The number of colors selected, and how closely they are related,
will have to be determined by evaluating how many components within the system must
be delineated.
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