Graphics Reference
In-Depth Information
A CLOSE
-
IN PROGRESSION
in temperature is the most important aspect of this logo, although
value also plays a role. The light element in the
M
symbol is the warmest, being closer to the yel-
low range of greens. Each stroke of the
M
becomes progressively cooler; the full logotype is the
coolest. As green becomes cooler and deeper, it communicates less about refreshment and more
about economic growth and stability.
Jelena Drobac
Serbia
Extension
Between two colors sharing intensity and value, differences in volume will have the ef-
fect of changing the perception of their relative temperature. If two colors are both relatively close
to each other in temperature, the one given in smaller volume will appear to shift temperature away
from that given in greater volume.
