Graphics Reference
In-Depth Information
works with refracted light, but, for the most part, graphic designers work with color de-
rived from mixing chemical pigments—paint or inks. The relative color relationships
described by these models, however, work in much the same way with mixed pigments;
the difference is simply how these relationships are achieved in a physical sense. When
working with inks (see page 108), the type of ink being used contributes to the design-
er's consideration of color relationships. If the inks being combined are solids, the be-
ginning color relationships are much more direct and have a more aggressive effect on
each other when added together; they will define the secondary and tertiary colors by
virtue of their printing on top of each other. If color is being produced by a buildup of
primary colors—as in process, or CMYK printing—a wider range of colors is possible.
AN ABSTRACTED MODEL for additive, or light-based, color, forms the symbol for this media
company's brand signature.
Paone Design Associates United States
The Identity of Color
Chromatic Interaction
Color Systems
Emotions and Messages
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