Graphics Reference
In-Depth Information
WARMER COLORS SEEM
more aggressive and alive, while cooler colors seem more passive. In
the right context, this contrast can convey a message that negates energy and, therefore, a sense of
life. In this poster, the SOS in yellow-orange seems to call out urgently; the cooler blue overlap-
ping the yellow-orange type quiets it down. This simple change alludes to flooding and, possibly,
death.
Stereotype Design
United States
