Graphics Reference
In-Depth Information
COLOR PLAYS IMPORTANT
,
yet very different, communicative roles in these two logotypes. In
the
GEF
logo, the dark blue of the color field feels stable and personable; the more vivid, lighter
blue field in the
Utopia
logo is energetic and cool. The color break in the
GEF
logo creates a
recognizable flag; in the
Utopia
logo, the color break enhances the moon-like quality of the
O
form.
A
Made In Space, Inc.
United States
B
Raidy Printing Group
Lebanon
The Identity of Color
Chromatic Interaction
Color Systems
Emotions and Messages
There are few visual stimuli as powerful as color; it is a profoundly useful commu-
nication tool. But the meaning transmitted by color, because it results from reflected
light waves transmitted through an imperfect organ—the eyes—to an imperfect inter-
preter—the brain—is also profoundly subjective. The mechanism of color perception is
