Graphics Reference
In-Depth Information
THIS BROCHURE USES
very simple spatial and color interaction among dots and lines to commu-
nicate simple, but abstract, concepts expressed in large-size quotations. The first spread is about
“delivering;” the concentric dots create a target, and their colors act to enhance the feeling that
the blue dot at the center is further back in space than the others (see
Color: Form and Space
on page 102). The second spread is concerned with persuasion, and so the dots overlap to share a
common spatial area. In the third spread, the issue is planning; the green dot is “captured” by the
horizontal line and appears to be pulled from right to left.
And Partners
United States
