Graphics Reference
In-Depth Information
refer to each other. After this discovery, analyzing the proportions might yield a system
of repeated intervals that the designer can apply as needed. Alternatively, the designer
might begin with a mathematical, intellectualized approach that forces the material into
particularly desirable relationships. The danger in this approach lies in the potential for
some material to not fit so well—making it appear indecisive or disconnected from the
remainder of the compositional logic—or, worse, creating static, rigid intervals between
positive and negative that are too restful, stiff, awkward, or confining.
THE BOTTOM LINE
of the colored type occurs at the lower third of the format in this ad. The
white tag line, at the bottom, occurs at the lower third of that third.
BBK Studio
United States
PATTERNED TEXTILES
create a system of mathematical proportions on this brochure spread.
Voice
Australia
