Lessons Learned from Data Competitions: Data Leakage and Model Evaluation - Doing Data Science - page 316

Figure 13-5. An example of how to draw an ROC curve
Sometimes to measure rankings, people draw the so-called lift curve
shown in Figure 13-6 .
Figure 13-6. The so-called lift curve
The key here is that the lift is calculated with respect to a baseline . You
draw it at a given point, say 10%, by imagining that 10% of people are