Social: Theories and Models - Foundations for Designing User-Centered Systems - page 250

Fig. 9.1 View of an author's avatar in second life watching another avatar give a talk to a live
audience that was also broadcast into second life. This set-up, which was used to support remote
viewing at a workshop on social modeling, shows how social interactions can occur

simultaneously at multiple levels

Fig. 9.2 Including social
aspects in your computer
application (i.e., Zune),
however, does not guarantee
success compared to systems
with less social aspects.
(Photo taken at Circuit City in
February 2009, as Circuit
City was having a going-out-
of-business sale)

together, and it is not organized on a higher level. This level of analysis is often
used to look at how pairs of actors interact in a local manner, for example, during
conversation and turn-taking in conversation. The framework varies widely
between researchers, and is not extensively covered here because it varies so
widely and is difficult to build a model from. However, it is often used, and
provides some insights to help build systems.