Science Drives Horticulture’s Progress and Profit - Horticulture: Plants for People and Places - page 43

100

90

80

70

60

50

40

30

20

10

0

1995/96 1996/97 1997/98 1998/99 1999/00 2000/01

Production season (years)

Fig. 2.2 Proportion of growers adopting Integrated Fruit Technology (IFT) over time

5

4.5

Azinphos-methyl

4

Chlorpyrifos

3.5

Diazinon

3

2.5

2

1.5

1

0.5

0

1996 1997 1998 1999 2000 2001 2002 2003

Production season (years)

Fig. 2.3 Integrated apple production (New Zealand): reduction in undesirable pesticide use—
number of pesticide applications. (Source: Wiltshire 2003 )

(revenues less costs) would have been between $NZ 25 and $NZ 35 million lower
without “Apple Futures”. These figures represent between 7 and 10 % of the indus-
try's total revenue, or between 15 and 25 % of the industry's revenue from Northern
Europe. The sector earns $NZ 350 million annually (Pipfruit New Zealand 2012).
The research costs over the 2008 to 2011 were only $NZ 3.2 million. Benefit cost