Agriculture Reference
In-Depth Information
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Fig. 11.15
The horticultural distribution chain showing linkages between varying firms and play-
ers involved in the collection, breeding, propagation, distribution and purchase of floricultural
crops (Drew et al.
2010
).
Dashed lines
indicate
e
-Commerce;
solid lines
are all other forms of
distribution (truck, rail, air, ship)
as the capabilities of the industry for producing and delivering such products has
improved, so have the demands on the product by the consumer. Large buyers of
flowers or flowering plants place rather exacting standards on products delivered to
them (e.g. number of flowers, or height). Until recently, these standards have been
mostly related to visual or ornamental characteristics of the plant or flower. Com-
mercial flower growers strive to maximize profit by operating their greenhouses
