Vegetable Crops: Linking Production, Breeding and Marketing - Horticulture: Plants for People and Places - page 90

program. The integration of new technologies has dramatically improved the qual-
ity of fresh produce with impressive yield gains per area of cultivation. High de-
mand for more nutritious and healthier diets has also contributed to the vertical
integration of large farmers. The future outlook for intensive open-field vegetable
production is promising, as a 65 % increase in production was recorded between
1990 and 2009 (Anon 2012e ). However, large scale production can be very cyclical
and heavily dependent on global demands, trades, price structure and year-round
availability.
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