Agriculture Reference
In-Depth Information
and are a determining factor in the
competitiveness of the horticultural
product in foreign markets.
Nowadays, the distribution companies
•
These demands have determined the
implementation of 'quality systems' at
the production and marketing levels,
with the aim of ensuring protection or
safety to the consumer, the grower and
the environment.
The horticultural production compa-
•
across Europe are undergoing a process
of amalgamation, increasing in size,
internationalization and their market
shares.
The fresh vegetable demand in Europe
•
nies must make the necessary effort to
adapt to the new scenario (competition,
concentration of the distribution com-
panies, consumer's requirements) if
they are to survive in the increasingly
globalized markets.
•
has extended to the whole year, with
increasing quality, food safety and
healthiness, as well as traceability
requirements from the consumers.
