Marketing - Greenhouse Technology and Management - page 270

Grower

Individual

Association

0.95% 4.24% 5.68% 46.7% 42.43%

Auction

Cooperative (28.92%)
SAT (12.40%)
Others (1.11%)

18.68% 16.34%

Wholesaler
(where product
is grown)

Commission agent

Direct sale
(in the field)

24.36% 11.68% 42.43%

Destination markets

National market (57%)
Foreign market (43%)

Fig. 16.1. Commercial channels for vegetables in Almeria (Martínez-Carrasco and Calatrava, 1996).

Photo 16.2. Years ago in the south of Spain, auctions took place only with unclassified products.

participating in the trade process. Most
products are channelled through the
auctions (46.7%), followed by the
associations (42.4%), with a small rele-

vant volume through wholesalers based
where the product is grown and direct
sale (Fig. 16.1). Direct sale in the field is
only relevant for some products such as