Identifying Relationships Between Eco-innovation and Product Success - Technology Management for Sustainable Production and Logistics - page 176

Table 2 (continued)
Performance dimension Performance indicator

Our unit management often invests a high ratio of R&D in
eco-innovation
Our unit management often views outward environmental pressure
as reasonable
Our unit management often communicates experiences among vari-
ous departments involved in eco-innovation

Eco-process
implementation

Our unit often updates manufacturing processes to protect against
contamination
Our unit often updates manufacturing processes to meet standards of
environmental law
Our unit often employs new manufacturing processes so as not to
contaminate the environment
Our unit often introduces new technologies into manufacturing
processes to save energy
Our unit often updates equipment in manufacturing processes to save
energy
Our unit often establishes recycling systems into manufacturing
processes

Our unit often emphasizes developing new eco-products through
new technologies to simplify their packaging
Our unit often emphasizes developing new eco-products through
new technologies to simplify their construction
Our unit often emphasizes developing new eco-products through
new technologies to simplify their components
Our unit often emphasizes developing new eco-products through
new technologies to easily recycle their components
Our unit often emphasizes developing new eco-products through
new technologies to easily decompose their materials
Our unit often emphasizes developing new eco-products through
new technologies to rarely use processed materials
Our unit often emphasizes developing new eco-products through
new technologies to use natural materials
Our unit often emphasizes developing new eco-products through
new technologies to reduce waste as much as possible
Our unit often emphasizes developing new eco-products through
new technologies to reduce damage by waste as much as possible
Our unit often emphasizes developing new eco-products through
new technologies to use as little energy as possible

Eco-product
implementation

The objective indices can be specified in a precise form as crisp values and stored
in or retrieved from an ERP database. In turn, the subjective judgements can be
collected from questionnaires, described in the imprecise form as fuzzy numbers.
The subjective judgements concern, for example, the field of communication and
creating a working environment that impacts on new product development, and
finally on product innovativeness. Table 2 presents a sample of performance indi-
cators in the context of measuring innovativeness. The choice of these indicators