Identifying Relationships Between Eco-innovation and Product Success - Technology Management for Sustainable Production and Logistics - page 171

Table 1 (continued)
Authors Evaluated factors Aggregation method

de Medeiros et al. ( 2014 ) Market, law and legislation

knowledge

Descriptive profile of the
factors

Interfunctional collaboration
Innovation-oriented learning
R&D investments

of multiple factors. These factors are identified as leverage to manage innovation
processes. Innovation research often takes into consideration innovation character-
istics, innovation types and the hierarchical locus of innovation (Gatignon et al.
2002 ). Other studies emphasize the importance of measuring input and output to
innovation, as well as processes which act on and transform the inputs (Chiesa
et al. 2009 ) or suggest that metrics are tailored in three views: capability, resources
and leadership (Muller et al. 2005 ). According to Wang et al. ( 2008 ), measuring
innovation capacities requires simultaneous consideration of multiple quantitative
and qualitative criteria that can concern resource allocation capability, capability
to identify competitors' strategy and satisfy market requirements by developing
new products.
The concept of the use of multiple quantitative and qualitative criteria to meas-
ure eco-innovation, and in the context of input and output variables is considered
in this study. Measuring innovation according to quantitative criteria can be based
on data that is stored in an information system within the enterprise (e.g. ERP
system). The issue of access to data and the use of ERP systems to evaluate the
new product development process is neglected in the above approaches. Moreover,
the presented approaches reveal the scarcity of the use of fuzzy-neural techniques
to identifying the key factors of product success. This provides the motivation to
develop a model of measuring eco-innovation that is based on quantitative data
from ERP systems and qualitative data collected from questionnaires concerning
eco-innovation implementation in the dimensions such as organization, process,
and product.

2.2 Sustainability and Innovation

The organizational-level concept of company sustainability can be considered as
systematic management efforts by enterprises to balance environmental and social
with economic goals in order to minimize harm to and increase benefits for natu-
ral environments and societies (e.g. Dyllick and Hockerts 2002 ). Companies often
focus on or start with improvements in either environmental or social dimensions
in their activities toward sustainability (Klewitz and Hansen 2014 ). Innovation
is an important means in the context of sustainable development (Hansen et al.
2009 ; Schaltegger and Wagner 2011 ). It may be defined, in general, as the