Geoscience Reference
In-Depth Information
Table 3.2 Examples of economic proxy calculations used to rank the effort to reach the public
associated with each water information effort
Information program
Calculated expense
Data source
Insert included in other
mailing
[$0.055 printing cost per
mailing
www.printingforless.com
US Census 2000
number of households)/
number of households (assume postage
charge included in cost of primary
reason for mail)]
Organization member
mailing
[($1.055 for 28 page printing + 0.80 for
mailing)
www.printingforless.com
US Census 2000
Organization documents
(number of members in
region (by city if possible))/ total
households in region]
Residential water audits
[(12.50*2.5 pay hours pay) (Average
round trip 40 miles at $0.43 per
mile) 395)/population of city]
US Census 2000
Organization documents
government mileage
reimbursement
Comparable job
advertisement
Newsletter
[($0.20 to print) ($0 0.32 to send to
homeowners)]/number of households
www.printingforless.com
US Census 2000
US Postal Service
Cable channel still-
screen public service
announcement
$2000 screen shot/households in intended
service area
US Census 2000
Station rates listed online
Xeriscape rebate and
rebate information
(Estimated total rebate dollars
dispersed
US Census 2000
www.watercasa.org
effort to advertise rebate)/
city population
3.6.3 Results of Participation
The data was presented to stakeholders as a mechanism for further improving my
representation of their perceptions regarding the relative value of each measure. They
were asked to comment on the merit of each proposed representation method and the
economic proxy. To allow organizations to validate the information mapped from
their interview, maps were made available to each organizational representative
through a password protected website. Links were also provided to a short evaluation
survey where there responses could be recorded. Comments ranged from full support
to rejection of the maps and the information that were intended to represent. The
respondents were mainly confused by perceived inconsistencies in the way they
reported (and were recorded) information as points and areas. Their responses also
revealed that they were not equally well equipped to interpret a map. Further, some
respondents indicated deep skepticism over the proposed economic proxy measure.
A few comments are provided below. Many comments were supportive:
This map closely represents our outreach efforts for the period specified. Respondent 1
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