Agriculture Reference
In-Depth Information
7.9 Conclusions and future trends
When it comes to clean label it is the retailers and the consumers who are
presenting the ultimate challenge: they require clean label starches that have the
same function as modifi ed starches and cost the same. Companies most active in
the fi eld of clean label starches include National Starch, Ulrick & Short, and
AVEBE. The author's personal feeling is that clean label is not a passing fad: it is
here to stay. National Starch is currently considered the market leader and is
expected to maintain this position. As many existing products are protected by
patents, other companies entering the market may have to rely on selective
breeding to offer perhaps one or more of the attributes required in a clean label
starch, and those clean label starches that they produce may not be as functional,
versatile or easy to formulate into foods as those currently established in the
marketplace.
7.10 Sources of further information and advice
Emsland Group ( www.emsland-group.de )
AVEBE ( www.avebe.com )
National Starch (now a subsidiary of Corn Products International), (www.
nationalstarch.com )
Ulrick & Short ( www.ulrickandshort.com )
7.11 References
FUJITA N , YOSHIDA M , ASAKURA N , OHDAN T , MIYAO A et al. ( 2006 ), ' Function and
characterisation of starch synthase I using mutants in rice', Plant Physiology , 140 ,
1070 - 1084 .
MANINGAT C C , SEIB P A , BASSI S D , WOO K S and LASETER G D ( 2009 ), ' Wheat starch:
Production, properties, modifi cation and uses ', in BeMiller J and Whistler R (eds.),
Starch: Chemistry and Technology , 3rd edition, Academic Press , Burlington, VA ,
Chapter 10, pp. 442 - 510 .
SMITH A M ( 2001 ), ' The biosynthesis of starch granules ', Biomacromolecules , 2 , 335 - 341 .
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