Publishing Your Games - Android Games Practical Programming by Example - page 120

7.3 Monetizing Games
Apart from offering paid apps, there are dozens of other monetization strategies that mobile
app developers can choose from. This section will be introducing 2 popular strategies: pro-
moting ads in-app and selling in-app features.
Adding Advertisements
As Google Admob is one of the easiest and fastest monetization platforms that most app de-
velopers employ, we'll be focusing on how to integrate the Admob SDK into your app. Just
follow the steps below:
Step 1: Signing up as an Admob publisher
Find the link here to sign up as an Admob publisher.
Step 2: Downloading the Admob SDK
Check out the Admob SDK download link to download the SDK for your particular devel-
opment platform.
Once the download is complete, unzip the download file, copy the Admob jar file
“GoogleAdmobAdsSdk-x.jar” to the subfolder “libs” of the project (figure 7.16).
Figure 7.16 Google Admob Jar File
Step 3: Adding the Admob library