Notes - Big Data Analytics: Disruptive Technologies for Changing the Game - page 75

Notes
1. Sunil Soares, “A Framework That Focuses on the Data in Big Data Governance,”
IBM Data Management , June 13, 2012. http://ibmdatamag.com/2012/06/a-framework-
that-focuses-on-the-data-in-big-data-governance .
2. “What Data Says About Us,” Fortune , September 24, 2012, p. 163.
3. “Top 10 Largest Databases in the World,” March 17, 2010.
http://www.comparebusinessproducts.com/fyi/10-largest-databases-in-the-world .
4. “Statshot: How Mobile Data Trafic Will Grow by 2016,” August 23, 2012.
http://gigaom.com/mobile/global-mobile-data-forecast .
5. Kate Maddox, “Turn Ad Inspired by 'Mad Men',” www.btobonline.com ,
July 16, 2012.
6. Ben Grubb, “Can't Buy Love Online? 'Likes' for Sale,” www.stuff.co.nz ,
August 24, 2012.
7. Rob Van Den Dam, Global Telecom Consumer Survey , IBM Institute for
Business Value, 2011.
8. Ibid.
9. http://www.iab.net/about_the_iab/recent_press_releases/press_release_
archive/press_release/pr-041311.
10. http://www.yelp.com .
11. Amir Efrati, “Online Ads: Where 1,240 Companies Fit In,” Wall Street Journal ,
June 6, 2011.
12. Valerie Bauerlein, “Gatorade's 'Mission': Sell More Drinks,” Wall Street
Journal , September 13, 2010. Adam, Ostrow, “Inside Gatorade's Social Media
Command Center,” Mashable Social Media, June 15, 2010. Also see the YouTube
video at http://www.youtube.com/watch?v=InrOvEE2v38 .
13. Jeff Bertolucci, “Smart Phones, Big Data Help Fix Boston's Potholes,”
Information Week , July 25, 2012.
14. “Predictive Analytics: Police Use Analytics to Reduce Crime,”
http://www.youtube.com/watch?v=_ZyU6po_E74&feature=relmfu .
15. By “opting-in,” a consumer may choose to allow use of location information,
typically in exchange for a free or discounted service.
16. Don Peppers and Martha Rogers, The One to One Future: Building Relationships
One Customer at a Time , Bantam Press, 1997.
17. Robert Lee Hotz, “The Really Smart Phone.” Wall Street Journal , April 23, 2011.