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unknown consequences. However, I have outlined a number of critical areas to
probe further, as well as a number of required components, irrespective of the
position taken.
I have relied heavily on my personal work for illustrations of the concepts
discussed in this topic. As a result, most of the examples are tilted towards
CSPs, advertising, and retail industries. This is not to say that these industries
are leading the pack or that other industries do not have good Big Data oppor-
tunities. To the contrary, we are inding a large number of examples across
many industries.
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