Graphics Programs Reference
In-Depth Information
In conclusion
Color is beautiful and digital media makes it easy to include it in all forms of
presentations and designs. Skillful use of color, however, can only be achieved by
combining principles with practice. Remember, most ideas can be well presented in
black and white. Add color carefully and for a purpose, and your results will be both
beautiful and functional.
Achieving an Emotional Connection
Color can be used to emphasize, get attention, point the way, and so on, but color is also
emotional. We do not want to make too much of this, as it's impossible to list all the
associations regarding color. These associations and feelings can be very culture
specific and interpretations can vary somewhat depending on your particular audience.
Still, here are a few generally accepted associations, both negative and positive. Proper
usage depends on you researching your audience to find out if there are any colors to
avoid, to emphasize, and so on.
