Graphics Programs Reference
In-Depth Information
Good ideas and information are necessary conditions for an effective presentation.
Design also matters. But design is not about dazzle, sizzle, or slickness. Design is about
clarity, evidence, engagement, and story. If the content has structure, if it's true and
honest and designed with the audience (or end user) in mind, then chances are it will be
an attractive design as well. It's not an issue of substance over style. The issue is how
we design visuals (and other messages) that are in balance and in harmony with our
narrative in a way that amplifies and augments our spoken words. There is no one “right
way” to do it, but the best style is the result of careful reflection on the material and the
audience, and the selection of a creative approach that is the simplest without being
simplistic. “Too simple” can be just as confusing as information overload. The key word
is always balance. In all things: balance.
We're in a time in which it's more crucial than ever to use credible information, research,
and evidence in our talks, and to present our content visually in a way that is engaging,
clear, and memorable. If your ideas are worth spreading, then presentation matters. And
if you are using visuals to amplify your presentation, then design matters.
Wagasa images on the last page of each chapter courtesy of Mr. Kotaro Nishibori,
Hiyoshiya Co., Ltd. in Kyoto, Japan.
www.wagasa.com
