Graphics Programs Reference
In-Depth Information
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In your pursuit to learn more about design in general, and about making better slides in
particular, it's important to search out good examples. In my first topic,
Presentation
Zen
, I included a chapter showing several slide samples to give readers some
inspiration for their own presentations. They proved to be very helpful in demonstrating
many of the concepts from the topic across a series of slides, and so I've included
samples here too. In this chapter, the examples are from eight different presentations
(containing partial slide decks, due to space restraints) by presenters and designers
who I admire for the powerful ways they make a connection to the audience.
While the slides in the following pages look good design-wise and often contain strong
visuals, they also contain messages that are made crystal clear through attention to
typography, a good use of space, the intentional use of color, and other things that
you've been learning about in this topic.
By now, you should have a good idea about what makes a slide effective and how to
embrace and use ideas such as simplicity, focal point, balance, and unity. Once you
have achieved this harmony in your slides, you'll find the design is naturally better and the
overall presentation is substantially better.
Innovation at GE
Beth Comstock
CMO, General Electric Company
www.ge.com
Design: Duarte Design
The CMO of GE needed a visionary presentation to deliver to an international
technology audience that came together to be inspired and to challenge each other
to bridge digital technology with society, culture, industry, and government. Duarte
Design was armed with a brief outline that they distilled into high-level points
translated to strong, simple, and iconic visual images that flowed seamlessly from
one scene to the next. Key messages were used between the rich photography to
help pace the presentation. Punctuating the stream of photos with clear statistics
switched the audience between right- and left-brain activities.
