Graphics Programs Reference
In-Depth Information
everything is important, then nothing is important. If everything stands out, then nothing
stands out. As with all things, balance must be maintained. People may be naturally
inclined to scan and look for contrast, patterns, and meaning—but they will give up pretty
quickly if our designs confuse the eye. Our job is to know what the key points are and to
create the differences that makes it easy for viewers to naturally discover them.
Remember, the design gives our stories focus and order.
Images in slides from
iStockphoto.com
.
What does story have to do with change and contrast? At its core, story is about a
