Graphics Programs Reference
In-Depth Information
The light is pointed in the direction of the type and literally shines a spotlight on the key message.
Children run toward the quotation (not away from it).
How can you not look at the type?
Using closure to engage viewers
Closure is another Gestalt principle that relates to how humans naturally tend to organize
visual stimuli. The principle of closure says that a viewer's mind seeks completion. We
will fill in—or close—gaps when necessary to make sense of a visual. The designer can
use the viewer's natural tendency toward closure in many ways with the goal of bringing
the viewer into the design and encouraging participation. For example, in traditional
Japanese brush painting, a common object is the enso, or “circle of enlightenment.” The
incomplete circle is more dynamic and more engaging. It asks the viewer to visually
complete the circle, which we naturally do without any confusion. Our brains fill in the
gaps. When we use a part to imply a much bigger whole, the viewer becomes more
involved in the visual.
