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powerful way to spread your message. If you can present well, you will be doing your
cause—and those who share your cause—a great service. Presentations are not
everything, but they are one thing that can make a big difference in getting your message
out. When you're trying to change the world, there is no excuse for being boring and
there is no excuse for poorly designed visuals.
In The Designful Company: How to Build a Culture of Nonstop Innovation (New
Riders, 2009), designer Marty Neumeier makes the case for the power of design inside
organizations to inspire change. Neumeier explains how we can build a culture of
change that embraces design by focusing on 16 key levers such as weaving a story,
bringing design management inside the organization, introducing parallel thinking,
recognizing talent and creativity, and so on. Neumeier also believes we should “Ban
PowerPoint.” He means, of course, to ban the awful, death-by-PowerPoint approach and
replace it with a more engaging and powerful presentation method. If you have an
innovative company that truly understands design and creative collaboration, then you
have to abandon the typical dull and lifeless PowerPoint presentation for compelling
stories and conversations that are visual, simple (without being overly simplistic), and
memorable. As Neumeier says, “If a business is really a decision factory, then the
presentations that inform those decisions determine their quality.”
What Is Design?
Design is about people creating solutions that help or improve the lives of other people
—often in profound ways, but often in ways that are quite small and unnoticed. When we
design, we need to be concerned with how other people interpret our design solutions,
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