Graphics Programs Reference
In-Depth Information
To create a more interesting composition, put your horizon line either at the top third of your photo or the
bottom third.
Using Video to Illustrate and Make a Connection
As powerful as still images are, there is often nothing like video to show a problem in
context or illustrate solutions. Video is great for showing it like it is. For
environmentalists, wildlife scientists, and other researchers and scientists who work in
the field, for example, video is an easy and compelling way to document their findings for
further analysis and to show to the public and their colleagues. Businesspeople can use
video in their presentations to show new stores or products in action or to show
interviews with customers or industry experts. TV news programs use myriad video clips
to illustrate and illuminate their stories, and we can, too.
Change the pace with video
Video is a powerful way to support your point, but it also provides a welcome change of
pace in a presentation. For longer presentations, it's especially important to change up
what you are doing. There is evidence that people's attention really drops after about ten
minutes. Unless you change some aspect of your presentation delivery from time to
time, you are going to lose some of your audience. You cannot simply keep talking and
dishing out new information. You must do something that is relevant to your topic
—something that re-engages your audience or illustrates and supports your point in a
different
way. You can tell a story, give examples, explain a graph, show an illustration or
photo, ask a question, and so on. And, of course, using video that relates to your point is
also a great way to change pace and engage the viewer's brain, bringing them deeper
