Graphics Programs Reference
In-Depth Information
In this slide, the image on the left is a small JPEG that I stretched, resulting in some horrible pixelation. The
vector version of the image on the right stays crisp at any size.
Picture your presentation
John McWade
Designer, author, world's first desktop publisher
www.bamagazine.com
John McWade is the founder and creative director of
Before &
After
magazine and the author of numerous topics on graphic
design. His latest topic is
Before & After: How to Design Cool
Stuff (
Peachpit Press, 2010
).
Better than charts and bullet points, photographs give your audience an emotional
connection to your words. As presenters, we
love
data! Fifty-two base hits, 23
abandoned children, Class 3 hurricanes. We track data, we analyze it, we graph it
—and we cheerfully present it to snoozing audiences everywhere. What's funny is
that data alone has no value. Only in the context of real life does it have meaning.
And real life is conveyed best not with data but with
story.
To tell a story, you need the help of photos. Photos communicate on many channels.
They wordlessly
draw the audience into your world,
make emotional connections,
and prepare your listeners for what you have to say.
