Information Technology Reference
In-Depth Information
Having said that, i always recommend using
equal
as the indentifying option when
possible, as this drastically decreases the opportunity for error.
it's worth noting, even if we are not there yet, that internal campaigns do not
conflict with external campaigns.
Single Campaign Management
there is not much to say about single campaign management other than what you have
seen so far in this section and in particular what Figure 3.9 tells us.
Under manage Campaigns, you will see all of your campaigns listed, grouped by
channel, and you'll have an edit icon on the right hand side of all campaign rows. this
is how you view and manage the configuring of all your campaigns, which is fine as
long as you do not have too many campaigns.
there is also a search function, which is not used unless you are working with
hundreds and hundreds of campaigns.
i think the most advanced part of the single campaign management screen is the
access to fallback campaign setup and to the bulk campaign management.
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Bulk Campaign Management
in case you manage hundreds and hundreds of campaigns, you can choose to configure
them in bulk by using the Yahoo! Web analytics Bulk Campaign management feature.
the interface, shown in Figure 3.13, bluntly notes:
the changes you make [with bulk campaign management] may have dramatic
effects on your campaign tracking and report display. please consult a technical sup-
port specialist for assistance in using this feature
.
that is not to say that you cannot use this feature—just be aware that you might
destroy the existing campaigns, not fully set up the new campaigns correctly, and gen-
erally end up in a situation where you are completely blind and have no valid online
campaign data. not good!
Figure 3.13
Bulk Campaign Upload
