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done in the Yahoo! Web analytics settings and in collaboration with your ad serving
partner, if you have one.
to set up a new campaign or edit an existing one, choose settings > manage
Campaigns (see Figure 3.9).
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Figure 3.9 Manage Campaigns
You can edit any of the existing campaigns, or create an entirely new campaign
by choosing one of the campaign channels and clicking add new Campaign.
setting up a new campaign is a three-step activity:
1.
apply the general campaign properties.
2.
apply the campaign categories.
3.
identify the campaign.
i'll expand on those three steps now.
the first step is to apply the general campaign properties (see Figure 3.10).
You are expected to name your campaign for future reference in reports and
elsewhere in the campaign interface. if needed, you can apply a description to the cam-
paign that details the campaign's objectives.
the most important choice you make here is the Cost type, as introduced earlier
in this chapter:
F
ree Campaign / Other Cost type
O
ne-time Cost
C
pC (Fixed Cost per Click)
C
pa (Fixed Cost per action)
p
pC (pay per Click)
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