Information Technology Reference
In-Depth Information
version 4
var ACTION=”01”;
var AMOUNT=”<%ccode%><%saleamount%>” //(could equal:: VAR
AMOUNT=”USD100.00”);
version 5
YWATracker.setAction(“01”);
YWATracker.setAmount(“<%ccode%><%saleamount%>”);
Be aware that even though your revenue is tracked in your desired currency, the
currency property of the project might override this in the reporting interface. if you
set your default currency for the project to Usd, all your campaign figures, sales fig-
ures, and other revenue tied in figures are converted to this currency.
Yahoo! Web analytics uses monthly average exchange rates to convert the cur-
rencies into the project default reporting currency. this is important to know when
you're trying to align the numbers with offline numbers. this means that a quarterly
revenue report is calculated by the three months sums by the average currency value for
those three months. However, any reporting user with administrator rights can over-
ride the default reporting currency and select a specific reporting currency. You can
change your default currency under settings > Personal setup.
once you select a user-defined reporting currency, all your reports except the
sales details report will be displayed in your chosen currency. the figures displayed in
the user-defined reporting currency are calculated in the same way as the figures in the
project default reporting currency: by multiplying the revenue numbers obtained in the
tracking currency with the monthly average exchange rates.
the AMOUNT variable holds all the characteristics of variables in general and can
therefore not be longer than 75 characters. You must not use non-asCii characters in
the variable name and refrain from using any of the following characters as part of the
value:
48
' < > # & ; : ? - * ~ ` ´ ) ( = % ! “
as a final note and as a tradition throughout the system, you have access to the
raw data collected—which for this section means the initial currency of the sale, also
known as the tracking currency, no matter what the reporting interface is set to. this is
to be found in the sales details report.
Track Order ID
You have seen ORDERID introduced on several occasions before this section, simply
because it is so closely tied into the sale ACTION and the AMOUNT (revenue) variable.
as with the AMOUNT variable, ORDERID is simple to deploy. it provides you not
only with the opportunity to put sale activity in order, but also with the ability to
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