Information Technology Reference
In-Depth Information
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Figure 2.10
Unique Actions Setting
another scenario where you would want to track the action as unique might be
a sales lead signup page, where once again, a lead is still just one lead, no matter how
many times the visitor signs up.
You should configure an action as non-unique (by leaving the checkbox empty),
if every time that a visitor performs the action in question, it is of unique value. a sale
would be such a case, where a sale is something that has value every time a visitor
performs the action. another example could be a comment provided to a blog, where
every new blog comment might have value and it should be summed up in the system
with a number that equals the actual number of comments to the blog.
Please note that this is only a configuration of the reporting interface and does
not affect the actual data collection. this means that if four actions have been col-
lected, Yahoo! Web analytics does indeed hold the four actions, but reports on them
depending on your Unique setting, which could be 1, 2, 3, or 4.
Track Revenue
if you run a commerce web property, you would definitely want to track your revenue
for a whole host of reasons, such as the ability to use a return on advertising spending
(roas) metric for campaign performance review, figuring out average value per visit,
and in general applying the opportunity to tie in money to any equation you do in the
reporting interface. i love working with revenue as a metric, and if not as a metric, at
least as a proxy for revenue as it makes everything crystal clear.
