Information Technology Reference
In-Depth Information
37
Figure 2.8
Newsletter conversions grouped by search engines
When using the fixed action saLe (action number 01), you may also include the
additional variables such as
AMOUNT
or
ORDERID
, which are then connected to the action
in question. i will in detail debate revenue tracking in the “tracking revenue” section
later in this chapter. But it should be noted that the variables introduced in Chapter 1
are not excluded just because they are in a different category. Content variables can
definitely enhance action tracking. take a look at the following example, where the
sale action is deployed together with a page name and a categorization:
version 4
var ACTION='01';
var DOCUMENTGROUP='Checkout Pages';
var DOCUMENTNAME='Sales Confirmation';
version 5
YWATracker.setAction(“01“);
YWATracker.setDocumentGroup(“Checkout Pages“);
YWATracker.setDocumentName(“Sales Confirmation“);
