Information Technology Reference
In-Depth Information
Content and Advanced
Conversion Tracking
Yahoo! Web Analytics becomes vastly more valuable
after you have exploited actions such as conversion
tracking. Having paired actions with intelligent and
unique document naming and grouping, you are set
to do advanced data analysis. In this chapter you
25
will learn how to paint a detailed picture of your
visitors by tracking the following data:
W
here your visitors came from, including
2
how they were referred.
W
hat they did on your website and the
specific content they consumed.
W
hether their mission was accomplished,
and if not, where did it fail?
Executing the steps you learn in this chapter will
move you far up the professional ladder.
Chapter Contents
Document Names
Document Groups
Track Downloads
Track Exit Links
Track Registered Members
Track Conversion Actions
Track Revenue
Creating Scenarios for Funnel Analysis
Search WWH ::




Custom Search