Information Technology Reference
In-Depth Information
But more importantly, you will notice that you are required to download the
indextools_ssl.js
script and place that in your preferred folder and reference this
tracking script include file instead of the regular tracking include file.
if your website contains a mixture of SSl and standard pages, then you need to
tag each page with the appropriate form of the tracking script. You also need to upload
both versions of the include file to the root directory of your web server.
Data Collection Grouping
it is of the utmost importance that you decide on a strategy for grouping the collected
data before deploying the first tracking script—there is no opportunity for you to roll
back this choice, and there is no feature to untangle unrelated data or group related
data at a later stage.
Yahoo! Web analytics works with a data collection grouping concept called
projects
. Projects are essentially just data containers that hold any collected data you
choose—and you should consider that freedom before you start deploying any tracking
scripts.
When you create a project, a new unique tracking script is created, with a
unique project id. Whenever that tracking script is executed, the data is collected in
the same project. the tracking script is not domain dependent, and you can deploy the
tracking script on completely unrelated domains and, in theory, have it deployed under
domains you have no control of, such as third-party partner domains.
there is no technical right or wrong, but i strongly recommend that you repli-
cate organizational company structures. let's look at the following example created for
ValueClick inc., a fictional company:
V
14
•
alueClick (Company)
C
• orporate Marketing
•
alueclick.com
(primary domain)
v
v
•
alueclick.co.uk
(domain for the UK)
•
S
hopping Comparison (division)
P
• ricerunner (Business Unit)
•
ricerunner.com
(domain for the US)
p
p
•
ricerunner.co.uk
(domain for the UK)
p
•
ricerunner.dk
(domain for denmark)
p
•
ricerunner.se
(domain for Sweden)
E
•
tc.
